Friday, 26 October 2007

Style Free

I love Japanese "fake beer." I didn't know it existed until my recent visit. It is brewed (or otherwise created) in such a way that it isn't actually "beer", so is taxed at a slightly less rate - you might pay 50 yen less for a can. It's as if the taste and texture of real beer have been seperated and then recombined, ending with something a bit like flat heineken. I really like the taste. One of the brands is called Asahi "Style Free." I want to start calling the music I make "Style Free" since it's just a plasticy approximation of real music.

Update: it's called Happoshu (thanks for the info Masayuki!)

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